Quantcast
Channel: Tivo HD DVR and Tivo Series 2 News and Guides » Tivo Deals
Viewing all articles
Browse latest Browse all 10

New TiVo Customer Loyalty Program

$
0
0

There was news earlier that TiVo‘s rewards program was to be shut down by it. This program used to give customers points which were redeemable for prizes like TiVo boxes and remote controls. These points were in exchange of TiVO convincing associates, friends, family and strangers to use TiVo.

There is now definite news from TiVo that it is shutting down the program by May 28, 2008. This means that you can still refer people to TiVo’s service and win exciting prizes. When the program ends, any points you have will expire since they will be unusable without a reward program they can be used on.

There is a new report that a new kind of customer loyalty program is likely to be implemented later this year. Interestingly a survey by TiVo revealed that an overwhelming 98% of TiVo users said that they would recommend TiVo to people even if there was no rewards program. I think there is a likely hood that the new program will not include big giveaways like the TiVo HD set top boxes.

Although the finding is that TiVo users would recommend TiVo without a rewards program, I think it is good marketing strategy by TiVo to keep a rewards program in place since this helps build goodwill and reaps dividends in the future.

Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • Netvouz
  • DZone
  • ThisNext
  • MisterWong
  • Wists
  • Blue Dot
  • Fark
  • feedmelinks
  • Furl
  • LinkaGoGo
  • Linkter
  • Netscape
  • RawSugar
  • Simpy
  • Technorati
  • YahooMyWeb

Viewing all articles
Browse latest Browse all 10

Trending Articles